Create more opportunities for athletes.
Help change the future of the sport.
Every athlete deserves more than a time, place, or finish line.
They deserve the opportunity to understand what they are capable of,
keep improving, and continue pursuing the sport.
As a
TrackFITTV
Territory Licensee,
you help create those opportunities by building local relationships,
establishing event locations, recruiting athletes and partners, and
producing official events in your market.
TrackFIT TV provides the technology, equipment, reports, rankings,
event production, training, and ongoing support.
Applications are reviewed before any territory or license rights are granted.
The Opportunity
Help athletes. Grow the sport. Build something meaningful in your market.
▶ Play
Purpose Meets Opportunity
Build a purpose-driven local business by creating more places for
track and field and running-related athletes to compete, be measured,
gain recognition, and pursue their potential.
Why This Matters
Create More Opportunities.
Help More Athletes Keep Going.
Track and field and running-related athletes deserve more opportunities
to compete, improve, be recognized, and understand their potential.
Territory Licensees help create those opportunities locally by bringing
together athletes, coaches, facilities, schools, clubs, sponsors, and
community partners.
TrackFITTV
provides the system. The Licensee helps make the opportunity real in
the community.
01
Reach More Athletes
Help create a place for athletes who train, compete, and want to
improve—even when the traditional system gives them little attention
beyond their time or finishing place.
Track and field athletes
Running-related athletes from other sports
Developing and overlooked competitors
Athletes continuing beyond high school
Anyone pursuing measurable improvement
02
Create Better Opportunities
Develop recurring events where athletes can compete, receive verified
information about their performance, build a ranking history, and
understand what they may be leaving on the track.
More places to compete
Verified reports and rankings
Recognition beyond winning
Clearer athlete development information
A reason to continue participating
03
Strengthen the Sport
Build stronger connections between athletes, coaches, facilities,
schools, clubs, sponsors, and the wider community while creating a
sustainable local operation centered on athlete development.
Connect local sports communities
Support coaches with better information
Create new event and partnership pathways
Expand participation in the sport
Build a business through meaningful impact
The business succeeds when athletes receive
more opportunities to reach their potential.
This is a purpose-driven license model. Licensees develop the local
relationships, locations, participation, and event opportunities.
TrackFIT TV provides the technology, equipment, reporting, rankings,
production systems, training, and operational support.
How the Partnership Works
You Create the Opportunity.
We Help You Deliver It.
Territory Licensees focus on the people, relationships, locations, and
participation that make local events possible.
TrackFITTV
provides the technology, equipment, production system, reports,
rankings, training, and operational support.
Build the Relationships.
Create the Demand.
The Territory Licensee is the local relationship builder,
event developer, and market representative. You focus on
creating athlete opportunities and bringing the right people
and locations together.
Build relationships with athletes, coaches, schools, clubs, facilities, and community partners.
Identify and secure appropriate event locations.
Book potential event dates with TrackFIT TV approval.
Recruit athletes, teams, coaches, and event partners.
Lead local marketing, promotion, and community outreach.
Develop local sponsorship and partnership opportunities.
Support the athlete and partner experience surrounding each event.
The System, Equipment,
and Support.
TrackFIT TV controls the technology and production standards
so athletes receive a consistent, high-quality experience in
every approved market.
TrackFIT technology and equipment for approved events.
Technology operators and event production support.
TrackFIT Reports, Rankings, and athlete data systems.
Territory Licensee training and required certification.
Event formats, operating standards, and planning resources.
Marketing assets and national platform support.
Event registration, pricing, scheduling, and payment systems.
Ongoing quality control and Licensee support.
Event Costs Are Paid.
Net Event Revenue Is Shared.
TrackFIT TV funds and manages approved production costs.
Territory Licensees participate in event economics by
successfully developing the market, filling events, and
building recurring participation.
The Basic Formula
Gross Event Revenue
minus approved direct event expenses—including venue costs,
technology deployment, production staff, travel, insurance,
security, and other agreed event costs—equals
Net Event Revenue.
Net Event Revenue is shared between TrackFIT TV and the
Territory Licensee under the License Agreement.
Athlete registrations, sponsorships, vendors, tickets, and other approved event income are included in event revenue.
Venue rental and approved direct event expenses are paid before the revenue share is calculated.
The Territory Licensee does not purchase TrackFIT technology or equipment.
The Licensee is generally responsible for local marketing unless otherwise approved.
The revenue percentage and territory terms are defined in the License Agreement.
Stronger participation and efficient event development increase the revenue available to both parties.
From Application to
First Event
Certification is one step within the larger Territory License
process. The goal is to prepare approved Licensees to create
recurring athlete opportunities in their market.
STEP 01
Apply
Tell us about your experience, relationships, market, and potential locations.
STEP 02
Market Review
We review the market fit, athlete reach, relationships, and local potential.
STEP 03
Approval
Approved applicants receive the Territory License Agreement and program terms.
STEP 04
Training
Complete Licensee onboarding and the required TrackFIT certification.
STEP 05
Plan
Establish the location, event date, participation plan, and local partnerships.
STEP 06
Launch
Produce the first approved event and begin building recurring participation.
Ready to create more opportunities
for athletes in your market?