The Company · The Doctrine
Why The WITFL.
Why Now.
Why It Matters.
Most sports were built to rank the best and move on. The WITFL was built to help every athlete discover how far they can actually go.
No athlete has ever had the tools to reach their full potential. Not because they did not work. Not because they did not care. But because the system was never built to show them how.
Sport measures outcomes. Time. Place. Finish. But it has never given every athlete a better competition model or a clearer path forward.
The World Indoor Track & Field League exists to change that.
Why The WITFL
Every Athlete
Built for every athlete who shows up — not just the one who crosses first. Competition should create value for everyone on the line.
What Changes
A New Standard
Competition can now do more than produce a result. It can reveal where an athlete stands and exactly what comes next for them.
The Full Story
Why This Company Exists
Built Because The Old Model
Left Too Much On The Table.
WITFL is not just another event company. It is a company built around a different idea of what competition should deliver to the athlete, the coach, and the sport.
For too long, sport has rewarded the top few and given everybody else the same answer: a result with no real explanation.
You compete. You get a time. You get a place. You leave.
That is not enough anymore.
The sport is growing. More athletes are training with purpose. More families are investing. More coaches are looking for ways to create better outcomes. The sport weeds people out and calls it competition. WITFL reveals what is actually there.
WITFL exists to meet that moment with a better competition model — one that creates more value for every athlete, strengthens the role of competition in development, and gives TrackFIT a true home inside a league built for this era.
TrackFIT is not the company. TrackFIT is the intelligence layer inside the company. WITFL is the platform, the standard, and the brand that brings it to life through competition.
Why WITFL
Because a finish line tells you where you placed. It has never told you what you are capable of.
Why Now
Because the sport is growing fast and the old competition experience has not kept pace with what athletes and families now expect.
Why It Matters
Because no athlete has ever reached their true potential. The system was never built to help them get there. WITFL is.
Campus Operations
Managed By
The Sports Facilities Companies.
The Sports Facilities Companies.
The Z Athlete Village campus is managed day-to-day by The Sports Facilities Companies, LLC, based in Florida, SFC one of the most experienced sports venue management organizations of over 100 locations around the country.
SFC brings institutional-grade operations, event infrastructure, and facility management expertise to every aspect of the campus — so the WITFL can focus on the competition platform and athlete intelligence that drives the business. This is a proven campus management agreement with an experienced operator that understands how sports facilities generate revenue, serve athletes, and build community at scale.
Agreement Status
Signed
Campus management agreement in place for Z Athlete Village operations.
SFC's Role
Day-to-Day Manager
Facility operations, event infrastructure, staffing, and venue services.
The WITFL's Role
Platform Operator
Competition platform, TrackFIT intelligence, league operations, and athlete programs.
Leadership & Governance
Who Is Running
The Company.
The WITFL is led by builders, operators, and strategic advisors across sports performance, live events, capital markets, and athlete leadership.
Board of Directors
Zig Ziegler is a sports kinesiologist with more than 30 years of experience in biomechanics, human performance, and applied performance technology. He is the inventor of Motion DNA™ Signature Tracking and TrackFIT 3D Intelligence™, systems developed to measure and quantify the underlying factors that produce athletic performance.
Over the course of his career, Mr. Ziegler has analyzed movement across more than 100,000 athletes worldwide, ranging from youth competitors to professional and Olympic-level performers across multiple sports. His work pioneered early applications of artificial intelligence in motion analysis through Motion DNA Corporation, forming the foundation for what is now being deployed at scale through WITFL.
Prior to founding WITFL Holdings, Inc., Mr. Ziegler served as a Six Sigma Certified Champion, consulting with Fortune 500 companies on process optimization and operational efficiency. He has been featured across national media platforms including ESPN Radio, NBC Sports Radio, and CBS Sports Radio, and continues to lead the strategic vision, system design, and national deployment of the WITFL.
Ron Arieli is the Founder and CEO of TEAM Arizona, one of the largest and most established motorcycle rider training and licensing organizations in the United States. Since founding the organization in 1989, Mr. Arieli has built a statewide network of 14 training locations and has trained more than 170,000 riders using a standardized, instructor-certified curriculum.
Under his leadership, TEAM Arizona has implemented a scalable operational model supported by certified coaches, purpose-built facilities, and consistent delivery standards across all locations. The organization serves riders at all levels, from first-time beginners to advanced and specialty training programs.
Mr. Arieli's experience building and scaling a multi-location training platform with standardized curriculum, instructor certification, and operational consistency directly aligns with the WITFL's national expansion strategy and deployment model.
Suzanne Richardson is an executive-level marketing and operations leader with more than 25 years of experience in sports, entertainment, and live event production. She has held senior leadership roles including Vice President of Corporate Entertainment Marketing at MGM Resorts and Marketing Director at Anschutz Entertainment Group (AEG).
Throughout her career, Ms. Richardson has been directly involved in the promotion and execution of major global events including the Super Bowl, Harlem Globetrotters, Olympic programming, TD Garden/Boston Bruins programming, and large-scale touring productions. Her expertise spans brand development, audience acquisition, venue marketing, and integrated event strategy.
Her experience in building and scaling live event platforms, combined with deep industry relationships, supports the WITFL's positioning as a national and global competition platform.
Board of Advisors
The WITFL's advisory board brings world-class athletic achievement, capital markets expertise, and institutional sports experience to the company's growth and governance.
Khadevis "KD" Robinson is an 8x U.S. National Champion in the 800 meters, a two-time Olympian (Athens 2004, London 2012), and a World Record holder as a member of the 4x800m relay team at the 2006 Brussels Diamond League. His personal best of 1:43.68 stands as one of the all-time best marks in U.S. history.
Since returning to TCU as Director of Track & Field and Head Coach in July 2022, Coach Robinson has built one of the most productive programs in the country — earning 14 individual Big 12 conference titles, 28 All-American honors, and a national championship in three seasons. His coaching philosophy centers on individualized athlete development, which is directly aligned with the WITFL's TrackFIT 3D Intelligence model.
Off the track, Robinson co-founded the Youth Track and Running Club, a 501(c)(3) in Santa Monica dedicated to athlete access and development. He serves as a USA Track & Field State Department Sports Envoy Ambassador to Zimbabwe, extending the reach of American athletics and youth engagement internationally.
As Assistant League Commissioner and Chairman of the WITFL Board of Advisors, Robinson brings unmatched credibility, competitive knowledge, and a deep commitment to making competition more meaningful for every athlete.
Jamir Miller is a former NFL linebacker and first-round draft pick of the Arizona Cardinals out of UCLA. He earned All-Pro recognition with both the Cardinals and the Cleveland Browns over a career defined by elite athleticism and competitive intensity at the highest level of professional football.
After his playing career, Miller channeled that same drive into entrepreneurship. He founded Hosanna Foods, which has secured institutional contracts with Sodexo, HMS Host, Costco, YUM! Brands, and the U.S. Department of Defense — building a business with the operational scale and discipline that mirrors his approach to competition.
Miller currently serves as President of the NFLPA Former Players Chapter in Arizona, representing and advocating for athletes in the post-playing phase of their careers. His firsthand understanding of what elite performance demands — and what the system often fails to provide after competition ends — makes him a natural fit for WITFL's mission of expanding what competition delivers to every athlete.
Doug Towler is a Senior Director at George Smith Partners (GSP), one of the nation's leading real estate capital markets advisory firms. GSP arranges more than $10 billion annually in debt, equity, and structured finance transactions, and Mr. Towler has been central to that activity across more than 20 years in finance and development.
His transaction experience spans joint ventures with hedge funds and private equity, land acquisitions, senior debt facilities, and structured capital for major residential and mixed-use projects. Prior to his current role, he co-founded a boutique financial advisory and asset management firm and served as Managing Director at a capital advisory company focused on financing and institutional partnerships.
Mr. Towler's background in complex capital structuring and institutional relationships directly supports WITFL's financing strategy and campus development program, bringing institutional-grade financial experience to the advisory board.
Richard Alter is a veteran investor and capital strategist with more than 35 years of experience leading cross-border transactions and high-value real estate and business developments. He serves as Principal with Asia Capital and previously held the position of Managing Director at Financial Capital Investment Co., where he focused on institutional capital formation and complex deal structuring.
Over his career, Mr. Alter has been involved in significant cross-border transactions requiring sophisticated structuring, international relationships, and long-horizon capital strategy. His work spans multiple asset classes and geographies, with a consistent focus on building durable value through institutional-grade investment frameworks.
His experience in capital strategy and cross-border deal execution complements the WITFL's growth trajectory as the company expands its operating footprint and pursues its planned NYSE direct listing.
Legacy & Proof
The League Is New.
The Technology Behind It Is Not.
The WITFL is the platform. TrackFIT is the intelligence system inside it. The history matters because it shows the platform is built on years of applied work, public validation, and a long-standing effort to connect performance outcomes to what actually produces them.
What Came Before
Years Of Work.
Now the Tecnology behind the league.
Before the WITFL was organized as a company, the underlying work already existed — through motion analysis, athlete diagnostics, performance consulting, and public-facing proof around Motion DNA. The WITFL brings structure, ownership, governance, and a platform around that body of work.
The Research Matters
30 Years Of Data Application.
Not A Theory or a Paper.
The technology behind the WITFL was built through decades of applied research across multiple sports — not in a lab, but in the field with real athletes producing real results.
Public Record · CBS News
Anquan Boldin
Early public proof that the underlying methodology was identifying performance loss and compensation patterns long before TrackFIT existed as a scaled system inside the WITFL.
Motion DNA Legacy
Shaquille O'Neal
A visible reminder that high-level athletes understood and engaged with what Motion DNA revealed years before WITFL was positioned as a company.
Where TrackFIT Fits
TrackFIT is not the company. It is the intelligence engine inside the company. The WITFL is the platform that turns that intelligence into a repeatable competition model, a national event brand, and eventually a larger operating system for the sport.
Z Athlete Factory
Founded by Mr. Ziegler, Z Athlete Factory's early research provides foundational support to all assets inside the broader WITFL ecosystem. It is not the headline. The headline is WITFL and TrackFIT.
Operational Readiness
The Campus Has A Proven Manager Behind It.
Sports Facilities Companies (SFC) — one of the country's most established sports venue management organizations — has been engaged as the day-to-day campus manager of Z Athlete Village. The infrastructure, the staffing model, and the operational playbook are not being built from scratch. They are being brought in by an organization that has done this before, at scale.
Founder
The Founder Behind
The Company.
The WITFL is led by a founder with domain authority in sports kinesiology, biomechanics, athlete diagnostics, and applied performance technology. This section is about leadership and authorship — not victimhood.
Founder Positioning
Sports Kinesiologist.
Inventor. Builder.
Zig Ziegler — the person who saw the gap three decades ago, spent his career proving it was real, and built a company to close it permanently.
Leadership
Built By An Operating Team.
The WITFL is led by a team with experience across performance, live events, athlete development, and business operations. This is not a concept. It is a company being built and run by people who know how to execute.
Structure
One Company. Clear Roles.
The WITFL is the company. TrackFIT is the intelligence system inside it. Z Athlete Factory supports testing and development within the ecosystem. Each piece has a defined role in how the company operates and scales.
Ownership & Forward Path
Ownership
The WITFL is supported by a growing base of 30+ shareholders across sport, business, and investment sectors.
Forward Path
The parent company of the WITFL is pursuing a planned direct listing on the NYSE, contingent upon market conditions and continued execution of its national expansion strategy.